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How to Determine if Your Copywriter is Worth It
If you'd like to make money online, you're going to have to have a site. If you would like that site to generate income, it should be written very well. Unless you're good at copywriting already it's smart to engage the services of someone well-qualified to create the text on your web site. An expert copywriter can help you rake in far more money than you could ever hope to see if you attempted to compose the text yourself. Obviously, not all copywriters are born equal. Some are really gifted. Some just wish they had talent and are trying to make a bit of money because someone told them writing online would be a breeze. Here are tips on how to know the difference.
Does the copywriter have his or her own site? Any copywriter who wants to create web copy should have a web site that features their biography, a resume, a couple of samples and anything else they want to share. If the writer doesn't have his or her own web site, how can they help you build yours? Observe the copy on their web site too. If it is full of typos and grammar errors this is a terrible sign.
Do you react favorably while you are reading the copy on the writer's web site? This involves more than merely noting errors in grammar and syntax. Does the web copy move you to feel any sort of emotional response? Does it move you to like the copywriter? Does it make you feel like you desire to learn more about the writer and keep reading? Does it make you feel like you want to hire that person instantly? Does it make you want to run away? Does website copy make you angry? These are all very crucial reactions and they merit your attention.
Carry out your background research on the copywriter. Try to look for reviews on online forums and unbiased web sites. It's very likely that the only reviews you will come across on the writer's website are going to be glowing. Look online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be controlled by the writer you are checking up on. Look closely at these reviews and recommendations. You have to also request the copywriter to provide you one or two references. Make sure that you follow up and actually contact those references and get an honest opinion from them.
It is essential to actually go over any samples supplied to you by the writer. Ask for additional samples than are displayed on the writer's site. This is especially vital if the copywriter is touting himself or herself an expert in an area. When the writing looks like it was sourced from Wikipedia or is particularly vague, you better find a different writer.
There area lot of ways to find out whether or not a copywriter should be hired. It's important to do your research and look beyond the writer as a person and discover what you next page can about his or her reputation and character.